Off The Hook Seafood Restaurant, the leading family-oriented dining venue inspired by American and French culinary tastes, is continuing its aggressive expansion drive in the country with the opening of its fourth location in Dubai.

The grand inauguration of Off The Hook at Dubai Festival City (DFC), one of the emirate’s premier shopping destinations, was held on Sunday, 05 June.

It is part of the company’s plans of growing its footprint throughout the rest of the emirates and a broader strategy of branching out in other Gulf Cooperation Council (GCC) countries.

“The restaurant and dining industry has always been a great opportunity for investment. But, more importantly, it affords establishments like Off The Hook the chance to bring people together as a community,” said Rolly Brucales, managing partner of Off The Hook.

“We remain steadfast in our goal to expand not just in the UAE but to the rest of the GCC as well. Our vision is to be a world-class seafood restaurant of choice and a trusted brand in the GCC by 2024.”

Off The Hook, which was founded as a small business venture in 2016 by eight friends, now has a total of 11 branches in the UAE – five in Abu Dhabi, four in Dubai and one each in Al Ain and Sharjah.

Off The Hook’s DFC outlet follows the opening of its first branch in Sharjah last October, which marked the company’s foray into the Northern Emirates.

The Sharjah branch added another milestone to Off The Hook’s long list of achievements as it is the first franchise of the brand under the trade name Chef Signature.

More branches will be opening soon further north in Ras Al Khaimah’s Manar Mall and Fujairah.