Popular Levantine street food eatery, Zaroob, is launching the world’s first shawarma prepared with “impossible beef” made from plants.

With three different varieties available, guests can experience the same fresh flavours, textures and aromas of the most in-demand Levantine street food with zero guilt and all the nutrition.

The new menu of shawarmas is offered at the same price as its beef shawarma options.

California-based Impossible Foods makes delicious meat from plants that tastes just as good as meat from animals. The company’s flagship product, the versatile and delicious Impossible Beef, launched in the UAE last year.

Now,  shawarma experts at Levantine have created the Impossible Shawarma, made with Impossible Beef and exclusively available at the famous Levantine street food restaurant. While serving nutritious, planet-friendly products is at the forefront of Zaroob’s mission, affordability is an important element of this venture, too. Indulging in street food is an important component of living in an urban metropolis like Dubai, and Zaroob saw the need to create a range of pocket-friendly and plant-based options for uncompromising street food.

Especially tailored for those wishing to indulge in mouth-watering flavours while cutting back on meat from animals, the restaurant’s newly launched special offering is sure to surpass every meat-eater’s expectations. The Impossible Shawarma is available in three different forms – a choice in Arabic bread (AED14); Saj bread (AED16); or a shawarma platter (AED36) – and promises to deliver bursting flavours never experienced before.