Home-grown clean F&B concept – Feels Juice Bar & Kitchen opened a new outlet in Mamsha Al Saadiyat, Abu Dhabi and brings its passion for nutritious freshly pressed juices, smoothies and nourishing clean food.

After the success of the first outlet, which opened in 2020, the brand has now expanded with a second outlet in Abu Dhabi and has further growth plans across the region in 2023. The new outlet is designed to capture the essence of the new brand direction, which is environmentally friendly ethics in a relaxed atmosphere while offering a nutritious menu prepared with premium ingredients.

“We’re extremely proud to open our Abu Dhabi outlet to the public and are excited to see how guests respond to it. Soon after opening our initial branch in Dubai, we received many inquiries for an Abu Dhabi outlet; hence we explored the opportunity.

With Mamsha Al Saadiyat being a prime location, we expanded on our outlet size while giving it a localized look and feel and maintaining our core concept – promoting creativity and clean eating because it just feels right,” says Mohamed M. Al Falasi, founder of Feels Juice Bar & Kitchen.

“As a brand, we have demand and interest to expand across the region, and this is set in plan for 2023, as an Emirati, I am proud to be able to export our brand from the UAE.” He adds.

As the first local specialized juice bar and kitchen in the UAE, the wholesome meals served at Feels by the beach in Dubai and Feels Abu Dhabi are prepared with equal emphasis on nutrients and clean taste by featuring natural, deliciously light and hearty options.

Feels ensures that its dishes and freshly pressed juices are made without preservatives and artificially added sugars in order to demonstrate that health is at the forefront of everything they serve. From mouth-watering sandwiches such as the hot tuna and hummus tomato sandwich, and salad bowls to freshly pressed juices, smoothies and wellness shots, Feels combines clean food with delicious flavors to create standout dishes and juices that cater to various dietary requirements and eating preferences.

With a relaxed atmosphere and nutritious offerings, this new outlet caters to the health-conscious, active lifestyle crowd, and those who care about fueling their bodies with the right nutrition. Whether it be group celebrations, intimate lunch dates, or friendly catchups, Feels also accommodates sufficient seating with a calm ambience for enjoying healthy food and fun conversations while providing a destination that energizes the beachfront.

This new outlet captures the same vibe as Feels by the beach with a tranquil outdoor area and gorgeous beach views. For the first time in the brand’s history, guests can dine indoors in the sleek, modern interior. Similarly, the central area houses ample space for socializing while the creative ceiling pattern adds a distinctive touch of vibrance inspired by the ripples of ocean waves.

Mamsha Al Saadiyat is the first beachfront residential and retail destination along a 1.2k beach, making it perfect for guests seeking an escape from everyday life. Positioned to be a lively and cosmopolitan landscape in Abu Dhabi, the new outlet is designed to cater to a wide range of people. From guests to residents and even beachgoers, Feels provides good vibes like no other.
Guests can visit the new Feels Abu Dhabi branch at Mamsha Al Saadiyat from 7 AM to 12 AM on weekdays and 7 AM to 1 AM on weekends to catch an all vibe.